Privacy policy

At Dream City Apparel, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the choices you have regarding your information. This policy applies to our website www.dreamcityapparel.com, which is hosted on the Shopify platform.

By using our website or making a purchase, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information when you interact with our store:

Personal Information You Provide:

• Name (first and last)

• Email address

• Shipping address and billing address

• Phone number

• Order history and preferences

Payment Information:

When you make a purchase, your payment is processed securely through Shopify and our payment processors. We do NOT store your full credit card or payment details on our servers. Payment information is handled directly by the payment processor under their own security and privacy standards.

Information Collected Automatically:

• Device and browser information (browser type, operating system)

• IP address

• Pages you view and how you navigate our site

• Cookies and similar tracking technologies (see Section 5 below)

Information Collected Through Shopify:

As our store is hosted by Shopify, Shopify collects certain data on our behalf, including device identifiers, interaction data, and order processing information. You can review Shopify’s Privacy Policy at https://www.shopify.com/legal/privacy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including shipping and delivery

• To communicate with you about your orders, including order confirmations, shipping updates, and customer service inquiries

• To provide customer support and respond to your questions

• To send you marketing and promotional emails about new products, sales, and updates — but only if you have opted in or provided consent. You may unsubscribe at any time using the link in our emails or by contacting us at 1dreamcityapparel@gmail.com

• To prevent fraud and protect our business and customers

• To comply with legal obligations

3. How We Share Your Information

We do NOT sell your personal information to third parties. We share your information only as necessary to operate our business:

• Shopify: Our e-commerce platform that hosts our store and processes orders

• Shipping Carriers: USPS, UPS, and other carriers that deliver your orders (we share your name and shipping address)

• Payment Processors: Services that securely process your payment (e.g., Shopify Payments, PayPal, etc.)

• Service Providers: Third-party tools we may use for email marketing, analytics, or customer support, under their own privacy policies

• Legal Compliance: We may disclose information if required by law, court order, or to protect our rights, property, or safety

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your data at any time (see Section 7).

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience. Cookies are small text files stored on your device that help us:

• Keep items in your shopping cart

• Remember your preferences

• Understand how visitors use our site through analytics

• Serve relevant content and, with your consent, advertising

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but some features of our site may not function properly if you do. Shopify also uses cookies as part of our store platform; see https://www.shopify.com/legal/privacy for more information.

6. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at 1dreamcityapparel@gmail.com and we will promptly delete it.

7. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal data, including:

• Access: You can request a copy of the personal information we hold about you

• Correction: You can request that we correct inaccurate or incomplete information

• Deletion: You can request that we delete your personal information, subject to legal retention requirements

• Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time

• Restriction: You can request that we limit how we use your data

To exercise any of these rights, please contact us at 1dreamcityapparel@gmail.com. We will respond to your request within 30 days.

8. GDPR (EU/UK Customers)

If you are located in the European Union or the United Kingdom, the General Data Protection Regulation (GDPR) gives you additional rights, including:

• The right to be informed about how your data is used

• The right to data portability

• The right to object to certain processing of your data

• The right to withdraw consent at any time

Our lawful basis for processing your data includes: performance of a contract (to fulfill your orders), legitimate interests (to operate and improve our business), and consent (for marketing communications). If you have questions about your GDPR rights, contact us at 1dreamcityapparel@gmail.com

9. CCPA (California Customers)

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to:

• Know what personal information we collect about you and how it is used

• Request deletion of your personal information

• Opt out of the “sale” of your personal information (note: we do not sell your data)

• Non-discrimination: We will not discriminate against you for exercising your privacy rights

To submit a request under CCPA, contact us at 1dreamcityapparel@gmail.com

10. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, or disclosure. Our store is hosted on Shopify, which provides secure, encrypted processing of your payment and order information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites (such as social media pages). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Dream City Apparel

1dreamcityapparel@gmail.com